Sugar Groveâ€”Waubonsee Community Collegeâ€™s award-winning â€œWhere Futures Take Shapeâ€ television commercial campaign utilized a cliffhanger approach, with the charactersâ€™ stories continuing online. Now, the campaign itself is continuing, thanks to the efforts of the collegeâ€™s communication students.
At www.wherefuturestakeshape.com, visitors can view all of the campaignâ€™s commercials, including two student-produced spots. Assistant Professor of Communications Larry Modaff typically assigns his Introduction to Advertising Communication class a radio or TV commercial project, but saw a special opportunity in producing something about the college.
â€œStudents really did seem to enjoy turning their sights onto a product for which they were part of the target market,â€ Modaff said. â€œI really believe that creating ads for Waubonsee helped them feel more connected with the college.â€
â€œThe fact that I actually go here did make it very personal,â€ said student Lauren Gould, of Elburn.
Gould came up with a commercial concept involving a young man who is having a hard time getting both a job and an apartment until a solution suddenly comes to himâ€”in the form of a frisbee with a Waubonsee logo on it.
â€œWe had to do so many different takes of that, but each one was so funny,â€ said Gould, who had to aim and time her frisbee throw from off-camera. â€œEverything was really challenging, but it was great how we could pull it all together.â€