Village will permit more prominent business signs

by Martha Quetsch
ELBURN—Elburn will now allow large, hanging signs at downtown storefronts to attract more people to those businesses.

The Village Board approved an ordinance change to permit an 8-square-foot hanging sign in front of Kevin Schmidt’s new tavern at 107 N. Main St.

“With a sign such as this, the visibility is increased so much more,” Village President Dave Anderson said during the Village Board meeting Dec. 7.

Schmidt had asked the board for a variance from the village’s eight-month-old sign code, which prohibited hanging primary business signs. He presented the Village Board with the design for the cantilevered sign for his bar, Schmidt’s Towne Tap.

Trustees liked Schmidt’s design so much they decided to change the ordinance to permit such a sign for any downtown business without a variance. During a special meeting Monday, they amended the sign code to reflect that decision.

With the ordinance change, Schmidt will be able to put up his sign before opening the fourth week of December. Schmidt told trustees last week that he wanted to install the sign before the opening.

The amended sign code will allow businesses to have hanging signs of up to eight square feet, compared to the two-square-foot hanging signs permitted previously, Village Administrator Erin Willrett said.